It’s here. As you’ll have no doubt guessed by the headline, The Pantone Colour Institute has officially announced the Pantone Colour of the Year for 2023. And it’s Viva Magenta.

So are you ready to get bright and vibrant. Are you ready to tell everyone you’re at the cutting edge and on-trend. Or if that’s not quite you, are you ready instead to subtly incorporate it into your existing communications to let everyone know you’re a progressive and agile business.

Pantone Colour of the Year

For years Pantone’s Colour of the Year has stamped its mark on business. First announced in 1999, it’s been influencing design, fashion and product development across a wide and varied range of industries ever since. And today, its more eagerly awaited than ever, continuing to inspire design trends and usage globally.

Ready to dive into 2023’s Pantone Colour of the Year? Here’s everything you need to know about Viva Magenta, and why you should build next year’s colour of the year into your designs, creative projects, marketing communications and business literature.

Viva Magenta

Viva Magenta (PANTONE 18-750) is described as a powerful red that inspires self-expression. Something that’s vital for any business, as communicating your identity is critical in helping distinguish you from your competition.

The colour, which Pantone explains is “vibrating with vim and vigour,” possesses a deep sense of strength and confidence.  Exactly what’s needed as we move into the new year ahead.

Pantone further describes Viva Magenta as “an unconventional red for an unconventional time”. And they don’t stop there, adding:

“Viva Magenta writes a new narrative. Brave and fearless…it’s an animated red that encourages experimentation…and is a stand-out statement.”

Want some more? You know, to really understand what the colour represents? OK:

“A nuanced tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid colour…assertive but not aggressive, it is a red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative tone capable of driving design to create a more positive future.”

So there!

Brave, fearless, assertive, balanced, dynamic, positive. Not bad for a colour is it! Joking apart, colour plays a huge part in influencing people because it evokes strong emotions.

KNP | Viva Magenta Pantone Colour of the Year 2023

Hopefully what Pantone say has provided you with the understanding you need to see how or where Pantone Colour of the Year Viva Magenta could be used to help your business exhibit fresh creativity and inspiration in 2023. And help you captivate your existing customers and acquire new ones.

Bringing it to life

It’s all well and good wanting to use the Pantone Colour of the Year Viva Magenta, but I’m sure in the past you’ve experienced difficulties trying to get exactly the colour you want.

So how easy is it? Easy if you’ve got the right partner. That’s us by the way! Because with our industry leading kit we’ve got the capabilities to make sure that if you want Viva Magenta, you get Viva magenta. Our Xerox Iridesse digital magic maker can create exactly the right Pantone to add that ‘vim and vigour’ to whatever you want to print. So whether it’s brochures or flyers, direct mail, literature or loads more, you can add a bit (or a lot) of Viva Magenta to whatever you need.

Ready to push your boundaries and drive your growth through the power of colour and creativity? Great. Get in touch with us and we’ll talk you through how we can deliver exactly what you need.

Useful links:

Visit Pantone Colour Institute