Let's talk about good old, humble paper. Paper? It’s just a thing. “I’ll have a DM piece please.” “I’ll have a flyer please.” Job done. Well, not quite. What do you want – uncoated, silk, satin, gloss? That’s just for starters. What’s your print for? Do you need to show off images brilliantly? Is it intended to look premium? What
Today’s business conversation is dominated by voices telling us all that, for organisations to survive they have to adopt a digital first customer experience. Traditional channels including print are dead, and door drops have been deader than dead for even longer. There’s no argument from us that digital channels are essential in people’s online, smartphone, hi-tech day to day existence.
The Conference Awards 2019 took place at The Tower of London recently. It's a fantastic celebration of the wonderful people and exciting things happening in the conference world. When awards ceremonies bring together the great and the good (and the drinkers!) of their industry, everything has to be the best it can possibly be. Everything has to dazzle because it’s about
Print has been around for centuries. From the very first printing press invented by Johannes Gutenberg in 1439, it’s endured (just the 580 years!). And it’s still innovating today, finding new ways to service the needs of businesses in today’s digital, tech driven world. It hooked me in at an early age and I’ve been in the industry for over
This might seem like a ‘blow your own trumpet’ post at first but stick with us, because it’s the reason we’re sharing this that really matters. And that reason is the faith and trust people place in us to do the best job possible for them. Trust really matters to all the KNP gang. We strive hard to build trust
I was at a Symposium Keynote last year and struck up a conversation with the chap sat next to me. We got talking about what I did, my background and what drives me on. I’ve loved every minute of hard work I’ve put in to make my own way, grow KNP and build long lasting client relationships. But I get
We’re in the print business, we believe in its ability to cut through, and how well thought out print helps brands get in front of their audience. But it’s not just us. Here’s some pretty robust evidence that shows how including print in your channel mix has a positive impact on campaign effectiveness and improves campaign ROI. #printing #directmail
We’ve now invested in the new Prinect workflow and Tharstern MIS upgrades which we believe will give us a 10 to 15% improvement in productivity and also pave the way for our web-to-print portal which will be released in February this year. Our Studio Manager Dave Witherden has monitored Prinect since its launch and he’s delighted with the decision. Dave