A personalised, one to one customer experience is the way forward isn’t it?

By |2019-07-25T10:47:21+00:00July 25th, 2019|Direct Mail, Door drops, News, Personalisation, Personalised, Print, Targeting|

Today’s business conversation is dominated by voices telling us all that, for organisations to survive they have to adopt a digital first customer experience. Traditional channels including print are dead, and door drops have been deader than dead for even longer. There’s no argument from us that digital channels are essential in people’s online, smartphone, hi-tech day to day existence.