P-P-P-Pick up a paper picker.
Let's talk about good old, humble paper. Paper? It’s just a thing. “I’ll have a DM piece please.” “I’ll have a flyer please.” Job done. Well, not quite. What do you want – uncoated, silk, satin, gloss? That’s just for starters. What’s your print for? Do you need to show off images brilliantly? Is it intended to look premium? What