Amazon, those pioneers of all things cutting edge who’re shaping the world we live in know what they’re doing right? So it’s positive to see the next step in their plan for domination is a mailed out, ink on paper, printed toy brochure. With players such as Amazon turning to print (not to mention brands like Facebook already using print),
Today’s business conversation is dominated by voices telling us all that, for organisations to survive they have to adopt a digital first customer experience. Traditional channels including print are dead, and door drops have been deader than dead for even longer. There’s no argument from us that digital channels are essential in people’s online, smartphone, hi-tech day to day existence.