How can Digital Asset Management help your business? Your brand is your competitive advantage. And quality on-brand content, when effectively and dynamically distributed, is a powerful differentiator for every business. It can help organisations perform efficiently or resonate with their customers and targets. It can also build a strong identity that improves perception, and ultimately drive revenue growth. However, today's
Door Drops - are you planning for life after lockdown. That's the question right now. With the vaccine programme fuelling positivity and Boris announcing the roadmap out of lockdown, we’re already seeing an upturn in clients planning for their return. Whilst there’s no guarantee lockdown will be lifted as set out last Monday, Feb 22, non-essential retail and hospitality businesses
Many businesses are beginning to see a definite path out of what's been, quite honestly, an 'annus horibilis'. The lifting of lockdown restrictions and the forthcoming roll out of vaccines may encourage you to begin promoting your business more widely once more. And if you're looking to get on the front foot with a January promotional message, there's still time
One of the main challenges facing businesses today is being heard amidst the vast array of marketing messages. Your customers are exposed to literally thousands every single day, making it hard to get your message through. And that challenge is exacerbated in difficult times, such as those we’re all facing now. If you’ve got a couple of minutes, read on
With our Xerox Iridesse digital printer at your disposal, your new normal now means more. More choice, more value, more creativity, more wow. All of which equals more sales. You might have previously seen us tease and then announce the fact we installed a brand spanking new Xerox Iridesse digital printer and became an official Xerox Premier Partner. One of only 22
The Royal Mail MarketReach Covid-19 Open For Business Incentive is a major long term boost for businesses and for the direct mail channel. As lockdown eases, the government is switching some of it’s attention to re-starting the UK economy. And Royal Mail MarketReach is looking to help organisations recover, with the launch of a scheme designed to re-ignite direct mail
For many years now we’ve worked with industry leading event and exhibition organisers to deliver their print and direct mail requirements. And during that time we’ve learnt that one of the biggest challenges facing an Event Manager or Marketing Manager is the pressure of time. Time to organise, time to deal with multiple stakeholders, time to manage suppliers, time to
Amazon, those pioneers of all things cutting edge who’re shaping the world we live in know what they’re doing right? So it’s positive to see the next step in their plan for domination is a mailed out, ink on paper, printed toy brochure. With players such as Amazon turning to print (not to mention brands like Facebook already using print),
Today’s business conversation is dominated by voices telling us all that, for organisations to survive they have to adopt a digital first customer experience. Traditional channels including print are dead, and door drops have been deader than dead for even longer. There’s no argument from us that digital channels are essential in people’s online, smartphone, hi-tech day to day existence.
