As we try to minimise our impact on the environment and help our clients do the same, we’re always looking at how we can offer more sustainable print solutions. One solution that offers a real alternative to single use polywrap is potato starch packaging. Whilst being every bit as durable as polywrap, it’s much more environmentally friendly, and you can print on it in just the same way.

But what exactly is potato starch packaging?

Potato starch packaging is derived from food industry waste, meaning you don’t need to grow a crop specifically to make it. And the energy used to manufacture it is less than that used to manufacture plastics.

Potato starch packaging

It contains no oil-based materials, plastics or harmful toxins, and it’s 100% compostable and biodegradable. Carrying the EN13432 certification it’s OK to compost at home. So to dispose of it, all you need to do is add it to your compost heap or put it in your green waste bin.

And being robust, it helps prevent scuffs and scratches to your direct mail items. Which makes it ideal for brochures, magazines and catalogues.

In addition to these benefits, it’s more aesthetically pleasing than polywrap. With a slightly milky, opaque appearance and silky finish, it provides a more tactile experience and premium feel compared with standard polywraps. All helping to improve brand perception.

What price can be placed on the environment?

Whilst the raw material cost of potato starch is slightly higher than conventional polywrap, prices are reducing as it’s use becomes more widespread.

Minimising your environmental impact is becoming more and more important in the eyes of consumers. Making ethical and sustainable changes now will resonate with consumers keen to see brands tackle their environmental impact.

If you want to find out more about the benefits of potato starch packaging, talk to us. We’d love to help you make a change.