Amazon, those pioneers of all things cutting edge who’re shaping the world we live in know what they’re doing right? So it’s positive to see the next step in their plan for domination is a mailed out, ink on paper, printed toy brochure.
With players such as Amazon turning to print (not to mention brands like Facebook already using print), this demonstrates the importance of a multi-channel approach to marketing. And print / direct mail remains a highly cost effective way to get in front of the right people (and the persuaders) in the right place at the right time.
Have a read of this article and if it’s the right thing to do for Amazon, helping them extend their reach, it could be the right thing to do for you.