Planning your door drop campaign shouldn’t feel like you need a too complicated spreadsheet, a postcode atlas the size of a postcode itself and a calming cup of camomile tea before you can even make a start.
Although, to be fair, the tea never hurts.
But it can feel like that can’t it. For lots of businesses, the tricky bit isn’t working out whether door drops could be useful, because they’re a savvy way of getting your message in front of the people you want to get in front of, in their own home. And businesses know that. The tricky bit’s working out what a campaign might actually look like in practice. Before you hit the ‘go’ button.
You want to know where you could target? How many homes you could reach? What kind of quantity you’d be looking at? How do different areas affect the cost? Would it be better to test a smaller area first or go big from the start?
Makes sense. They’re all logical questions you need answers to. Not something you work out later once you’ve already got going.
So, here’s a bit of good news. If you think you need to have the whole thing mapped out before you start, you don’t!
It’s exactly what our new mapping tool is all about. Through DoorDrops4U, our dedicated door drop business, we’ve been beavering away on some behind the scenes magic and we’ve made those early questions much easier to answer. In fact, the whole early planning stuff is now as easy peasy as something that’s, erm, easy peasy.
A clearer start for your door drop campaign. Just what the door drop doctor ordered.
Door drop marketing is brilliantly direct. Your message lands in people’s homes. It’s picked up, read, kept, shared, stuck to the fridge or put in the draw of handy things. For when they need exactly what you offer.
And like any effective marketing, it works best when the planning’s right.
But that doesn’t mean the door drop campaign planning process needs to be complicated. That’s got nothing to do with how effective something is. You just need a clear view of your options before decisions are made.
That’s exactly where the new DD4U mapping tool gets its elbows out and confidently pushes its way to the front of the ‘here to help you’ queue. It now gives you a much quicker way to look at different campaign areas, reach and likely costs right at the start of the process.
So instead of feeling like you need to have all the answers before you can speak to us, you can just begin with an idea, adjust the variables, and get a better idea of what’s possible.
You might want to reach households in a specific area. You might want to compare a few different postcodes. You might be planning activity for several locations. Or you might simply want to understand how far your budget could go before shaping the campaign properly.
Our mapping tool helps make all that early doors ‘this could be complicated’ stuff crystal clear.
Less guesswork. More confidence. Fewer “hang on, let me come back to you on that” moments. Easy peasy!
Easy peasy at the front end. Expert behind the scenes.
None of the easy peasy mapping tool benefits mean you’re unsupported either. This isn’t about you clicking a few buttons, hoping for the best, and if you’ve got questions, tough!
We’re people people, if you know what I mean. And it’s top of the ’important things that matter’ list that you can still talk things through with one of us.
Door drop campaign planning can be affected by all sorts of practical decisions, from geography and quantity through to leaflet size, paper choice, timing, creative message and call to action. Sometimes:
- a small format change can make a campaign more cost-effective
- a more focused area is better than spreading the budget too thinly
- it makes sense to test first
- it makes sense to move quickly because the timing of an offer, event or seasonal opportunity really matters.
That is where DD4U still makes the difference.
You can use the mapping tool to get yourself a clear starting point, then you can always get on the phone and talk things through with us too. We understand print, door drops and the practical bits that can make a campaign work harder. So, you’ll get the expert advice we love to share on print, timing, format, quantities and creative.
The kind of practical support that helps turn “we think we want to do a leaflet drop” into a properly planned ‘works its socks off’ campaign that helps you get the most value possible out of your budget.
Why it helps your business.
Door drops work. For all businesses. Take a local business wanting to reach nearby households, a multi-site organisation planning activity around different locations, a charity looking to connect with supporters nationally, or an agency managing campaign delivery for a client. They all want clarity of what can be done, where, by when and for how much. Just like you.
Our new mapping tool helps you plan earlier. It helps you:
- compare your options.
- understand what’s realistic
- avoid wasting time on campaign ideas that don’t quite fit the budget, geography or timing.
- move from “we might do a door drop” to “this is the area, this is the quantity, this is the format and this is the plan.”
That sounds much better doesn’t it.
Since we introduced the new mapping tool, we’ve already seen a 21% uplift in campaigns booked. That’s not meant to sound like ‘ooh look at us, aren’t we doing well’. That’s to say customers are finding it useful, and that making the first planning step easier can make a real difference.
Still human where it matters.
At KNP, we’re big believers in making print easier for customers without stripping out the advice. That’s the balance we always strike. Tech and people making things better together. Not tech for tech’s sake.
Our new mapping tool makes door drop planning easier, quicker and clearer at the front end. We then add in the people support, print knowledge and hands-on guidance that helps shape the campaign properly.
So, you get the best of both.
A tool that helps you see what is possible. And real people who help you work out what’s right.
Easy peasy where it should be. Properly thought through where it matters.
If you’re thinking about your next door drop campaign, you can try the DD4U mapping tool and get a clearer feel for your targeting, reach and costs before you commit to anything.
To see how the mapping tool makes things easy peasy for you and helps you put together cost-effective door drop campaigns with less up-front effort, pop on over to DoorDrops4U, have a quick play, and get an idea of how you can target your next campaign. You won’t commit yourself to anything.
Or if you’ve got any questions and you want to speak to someone, give us a shout. We’re here to answer them.
